NEW SUSTAINABLE FABRICS! We are proud to take a new step in our commitment to sustainability & environmental-based manufacturing. These styles are crafted using the latest technology in recycled denim, or from organic cotton. Recycled denim uses off-cuts that are normally wasted at the production stage. They are instead gathered and sent to a specialised mill which mulches them down and re-weaves it into new denim. Currently, we are able to use 20-30% recycled cotton denim - any more weakens the overall structure but as technology advances so will we. Better for the planet. Better for humans. Better denim for you!