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THE #1 CULT DENIM LABEL

THIS IS NOT A DREAM: Harbor Fletcher in Avalon for One Teaspoon

Shot on location in Avalon, in Sydney’s iconic Northern Beaches, One Teaspoon’s latest collection THIS IS NOT A DREAM comes to life on model Harbor Fletcher. Raw coastline. Salt air. Sun-bleached sand. Real attitude.

This is denim and leather designed for the ones wide awake.

Sydney Northern Beaches Meets Underground Energy

Avalon is more than a backdrop — it’s a state of mind. The rugged beauty of Sydney’s Northern Beaches mirrors the spirit of the collection: undone, fearless, and unapologetically real.

Against wind-swept dunes and ocean horizons, model Harbor Fletcher moves in:

  • Vintage-inspired classic & elevated basic tees

  • Statement leather pieces

  • Distressed denim shorts and jeans

  • Silhouettes cut for movement

Every rip, fade, and stitch is built for reality — worn hard, lived in, made to last.


Tie Dye, Leather & Denim: The Core of This Is Not A Dream

This collection redefines modern Australian street style with a rebellious coastal twist.

Tie Dye with Attitude

Not soft. Not sweet. These tees are charged with underground energy — sun-faded, storm-washed, and unapologetically bold.

Leather That Owns the Room

Supple black leather. City-night edge. Structured silhouettes that hold their own against crashing waves or concrete streets.

Denim Done the Rounds

One Teaspoon denim has always carried history in its threads. In THIS IS NOT A DREAM, the washes feel lived-in from day one — distressed, perfectly imperfect, designed to move.

White Beauty Denim: The Clean Classic, Reimagined

Crisp, confident and endlessly versatile, White Beauty denim delivers a fresh, elevated take on everyday jeans — a sharp contrast to darker washes that feels modern, effortless and ready for anything.

Cool Girl Espresso Brown Vibes

Rich, warm and effortlessly edgy, espresso brown denim is the elevated alternative to classic blue — a deep chocolate wash designed to style back with everything while adding instant attitude to your everyday wardrobe.

Elevated Basics

Elevated basics, redefined — premium tees with attitude, cut in luxe fabrics and finished with that perfectly undone One Teaspoon edge.


The Creative Team Behind the Shoot

Captured through the lens of Gary Gee, the imagery balances raw coastline with high-impact styling.

  • Model: Harbor Fletcher

  • Photographer: Gary Gee

  • Hair & Makeup: Jess Diez

  • Styling & Direction: Jaz Lynch

  • Creative Lead: Liz Roberts

Together, the team created a campaign that feels immediate, grounded in Sydney’s coastal culture but globally relevant.

Australian Fashion with Global Edge

Shot in Avalon but designed for everywhere, THIS IS NOT A DREAM reflects the evolution of One Teaspoon:

  • Premium distressed denim

  • Elevated basics with edge

  • Statement leather pieces

  • Cool, undone silhouettes


This Is Not A Dream. This Is Now.

No illusions. Just attitude & edge, crafted for reality and lived on your terms.

THIS IS NOT A DREAM is online now at oneteaspoon.com
#oneteaspoon

For the ones wide awake.

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